On-page SEO refers to actions you conduct on your website to improve its ranking. This includes content creation, the use of keywords, the proper use of headings, meta descriptions, and URLs. SEO is an essential marketing technique that is focused on bringing organic, non-paid traffic to your website by using high-quality content to get you to the top of search engine results pages. There could be several reasons why your website doesn’t rank high on organic search results.
These are all valuable insights that can help me form my own data-driven content marketing strategy. For example, “Jamaica vacation packages” drives 2.36K traffic and has a search volume of 188K. The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target.
Zapier is an automation tool that allows you to connect multiple apps together to create automated workflows. If we dissect a bit further, we can see that they rank for a lot of pain points keywords. At the time of writing this, according to Ahrefs (a popular SEO researching tool), Calm’s website gets 1.3M monthly visitors from SEO alone. When it comes to off-page SEO, this is just backlinks and mentions on other platforms.
When users submit a search query, search engines employ sophisticated algorithms to identify the most relevant pages from their indexed database. Knowing how BHS Links search engines discover, evaluate, and rank web content allows you to make informed decisions about optimizing your website and crafting your SEO strategy. Billions of searches happen every day on search engines like Google and Bing. These search engines are the primary way people find products, services, and information online. Screaming Frog’s beauty is simulating how search engine bots crawl your site.
Essentially, it is the process you follow to maximize the opportunity to gain organic traffic from search engines. Domain authority is a measure of a site’s trustworthiness in the eyes of search engines. Websites with high domain authority are more likely to rank in search engine results pages for keywords related to their area of expertise. It surveys the relationships between websites and the content they link to. This ranking system was one of the original ways Google determined its search engine results and remains an important part of SEO marketing strategy. Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.
The Cut is a media company owned by Vox Media — the parent company of the New York magazine. It’s a great example of a media blog that generates millions in traffic a month in the consumer space. Okay, assuming we are using modern website builders like Webflow, Squarespace, or Framer, which already take care of a lot of the technical side of SEO, let’s focus on the other two. Like, it’s never been more relevant with the rise of AI-generated slop and the rise of AI search with ChatGPT and Perplexity. Looking for the best SEO examples to gain inspiration for your own strategy?
Your business name, address, and phone number (NAP) appearing in citations help strengthen local SEO as they confirm your geographic relevance to Google. As such, reviewing your competitors’ GBP can reveal how often you need to post content or how many reviews you need to compete. Tools like Google’s Structured Data Testing Tool can help with this. Structured data is also an important consideration in optimizing for AI Search, a topic we’ll leave for another day. A good starting point for any SEO strategy is from a position of strength. Understanding and responding to your rivals’ strategies, strengths, and weaknesses is the cornerstone of a winning local SEO campaign.
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